Apagard toothpaste review 2026: Premio, Royal, M-plus, dose
Product Review

Apagard toothpaste review 2026: Premio, Royal, M-plus, dose

Apagard is the best-known toothpaste from Sangi Co., Ltd. of Tokyo, the Japanese company behind what it calls the world's first hydroxyapatite toothpaste. It has been on sale since 1985, and its active ingredient carries a Japanese regulatory approval that almost no other brand in this category can point to. It is also hard to read from outside Japan: the brand site is in Japanese, the percentage of hydroxyapatite is not disclosed, and there are around ten Apagard products, some of which are never sold abroad. This review answers the questions people actually search: which Apagard to buy, Premio vs Royal vs M-plus, what the percentage is, how it compares with Apadent, Boka and Sensodyne, and where to buy it. Every finding comes from a primary source with the date we checked it.

M
Max, Founder of Minvelle
Updated September 2026 · Last reviewed: 25 September 2026 · 26 min read

Disclosure: this review is by Minvelle. We make a remineralizing gum with nano-hydroxyapatite, which is a different kind of product from a toothpaste but close enough that you should know who is writing. That is why every critical statement about Apagard below is either Sangi's own published text quoted verbatim, a public record you can query yourself, or a peer-reviewed paper we resolved in PubMed, with the date we checked it.

Before you buy

"Not disclosed" is not a dose

Sangi says the percentage of hydroxyapatite in its toothpastes is not disclosed. Ours is printed on the box: 5.7 mg of nano-hydroxyapatite per 1.9 g piece, one piece a day between brushings, chewed for at least 20 minutes.

Read the Minvelle formula

30-day refund on unopened boxes

The short version

Apagard is a real, long-running fluoride-free toothpaste from Sangi Co., Ltd. of Tokyo, launched in 1985. Its active, which Sangi calls Medical Hydroxyapatite, was approved in Japan in 1993 as an anticaries ingredient, and several peer-reviewed studies have tested named Sangi products.

Which one to buy: Royal has the most hydroxyapatite (2x M-plus, per Sangi) but is sold only in Japan. Outside Japan, Premio is the highest-content Apagard (1.4x M-plus). M-plus is the bigger, lower-content tube and the one named in a published in situ study.

Four things to know before you pay. Sangi does not disclose the percentage of hydroxyapatite in any toothpaste. Most Apagard pastes contain SLS and conchiolin, a pearl-shell protein, so they are not vegan. Sangi sells direct only in Japan, and its partner list names no distributor for the UK, Australia or Canada. And we found no lawsuit naming Sangi or Apagard; two closed 2025 cases name its US distributor, with the substance not shown in the dockets.

If you are comparing hydroxyapatite products, the dose is the number to ask every brand for. Sangi answers that question more honestly than most, by saying plainly that it does not disclose it. Minvelle is a chewing gum you use between brushings, not a replacement for brushing, and it publishes the weight: 5.7 mg of nano-hydroxyapatite per 1.9 g piece, printed on the box. One piece a day, 18 pieces per box, chewed for at least 20 minutes.

At a glance

Apagard and Minvelle, side by side

What's checked Apagard Premio Apagard M-plus Minvelle gum
Format Toothpaste, 105 g or 53 g tube Toothpaste, 130 g or 63 g tube Chewing gum, 18 pieces per box
Hydroxyapatite Nano Medical Hydroxyapatite; 1.4x as much as M-plus, per Sangi Nano Medical Hydroxyapatite; Sangi's reference point Nano, 5.7 mg per 1.9 g piece
Percentage published No. Sangi: "not disclosed" No. Sangi: "not disclosed" Weight per piece printed on the box
Regulatory status of the active Approved in Japan in 1993 as an anticaries ingredient Same No regulatory approval claimed; dose and batch certificate published
Fluoride None None None
SLS Yes Yes Not applicable (not a toothpaste)
Xylitol Yes No 817 mg per piece
Vegan No: hydrolyzed conchiolin protein (pearl shell) No: same Ingredient list published on the transparency page
Sold outside Japan Yes, through distributors; no Sangi shop Yes, through distributors; no Sangi shop Yes, from minvelle.com
Price ¥1,683 for 105 g in Japan; no published US, UK, AU or CA price ¥1,463 for 130 g in Japan; no published US, UK, AU or CA price €24.99 per box
Study on the product itself None found by name In situ study with Deep-Care lotion (PMID 34743963) No clinical trial on the gum; batch certificate published

Swipe sideways on mobile. Apagard data from Sangi's English pages (sangi-co.com/en), checked 25 September 2026; yen prices from a Sangi promotional site for Japan, spring 2026. The products do different jobs: a toothpaste is for brushing, a gum for between brushings.

Part 1

Which Apagard? The Japanese site and the English one

Start with where the information lives, because it confuses searchers. The brand domain, apagard.com, is real and belongs to Sangi: its registry record shows it was registered on April 19, 1999, through a Japanese registrar, and it shares name servers with Sangi's corporate site. But it is a Japanese-language site. There is no English section on it; the addresses apagard.com/en and apagard.com/en/ both returned a "not found" error when we checked on 25 September 2026. The Japanese homepage links its English content out to a different domain, sangi-co.com/en, Sangi's bilingual corporate site, registered in 2004.

So if you are reading in English, Sangi's corporate site is the brand's own voice. Everything we quote from Sangi in this review comes from there: the company profile, the history timeline, the Medical Hydroxyapatite page, the mechanism page, the FAQ and the individual product pages.

The second thing to know is that Apagard is one of two Sangi toothpaste brands. The other is Apadent. They share the same active ingredient, they sit on the same product page, and they are easy to mix up. Sangi also sells a third line, Denta Apato, only in Japan, and a professional line for dentists called Renamel or APAPRO. Part 13 goes through Apagard vs Apadent in detail. For now, the practical rule: when a study or a listing names "Sangi", check which of these lines it actually means.

The third thing is region. Sangi's English product page marks some Apagard products as available only in Japan, and some Apadent products as sold only outside Japan. A tube you see in a Tokyo drugstore may simply not exist in an export version, and the other way round. Part 6 maps every Apagard product to its region flag, word for word.

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Part 2

Who makes Apagard: Sangi Co., Ltd.

The company is SANGI CO., LTD. Its English company profile, checked on 25 September 2026, gives these details:

Company name SANGI CO., LTD. Established September 7, 1974. Representatives Shuji Sakuma, Chairman / Roslyn Hayman, President. Employees 116 (as of January 2025).

The head office is at 3-11-6 Tsukiji, Chuo-ku, Tokyo, and the Central Research Center is in Kasukabe, Saitama. The same profile describes the business as "Remineralizing hydroxyapatite oral care products, in particular toothpastes APAGARD, APADENT, Denta Apato and others", alongside a soy health drink, food additives, antimicrobial agents and a skincare line. Every page of the English site carries an ISO 9001 certificate number, JQA-QMA15204.

The founder is Shuji Sakuma, who signs the company greeting as "Chairman and Founder". The greeting explains the unusual name: it is "taken from the three principles (San-Gi) of the Chinese scholar Mencius, namely 'The timing of the heavens, the riches of the earth and the harmony of men.'" It also frames hydroxyapatite as the company's core: "Our core technology is hydroxyapatite, a biomaterial essential to life."

One limit on our checks, stated openly: we tried to confirm Sangi's corporate number in Japan's national corporate registry, but its search runs as a script-driven application that our tools could not drive. The company's name, address and founding date are nonetheless consistent across three separate documents: its own profile page, the funding statement of a 2018 study that names "Sangi Co. Ltd. (Japan)", and the letterhead of a December 2025 press release.

Where the NASA story comes from

You will often read that Apagard is "NASA toothpaste". Sangi's own account is more careful, and worth reading in its own words. From its Medical Hydroxyapatite history page:

Sangi was founded as a trading company in 1974, and first came to know of hydroxyapatite via a patented technology of the U.S. National Aeronautics and Space Administration (NASA) while trading patents... NASA was working on a solution to the problem of protecting astronauts' teeth and bones in a zero-gravity environment and proposed using a hydroxyapatite precursor called brushite as a filler to restore this necessary mineral... Taking a hint from the NASA patent, Sangi suggested that if hydroxyapatite... could be used in toothpaste, it would be absorbed into the surface of teeth.

And then the key sentence: Sangi "succeeded in synthesizing hydroxyapatite through its own technology and efforts." Its timeline lists the step in 1976: "NASA patent relating to tooth remineralization acquired." In 2024 Sangi received the U.S. Space Technology Hall of Fame award, per the same timeline.

So the accurate version is: Apagard was inspired by a NASA patent, and the patent concerned brushite, a precursor, not the hydroxyapatite in the tube. Sangi says it developed its own hydroxyapatite synthesis. The toothpaste is not a NASA product, and Sangi does not say it is.

Part 3

The timeline: Apadent 1980, Apagard 1985

A common mistake, including in some articles that compare hydroxyapatite toothpastes, is to call Apagard the 1980 original. Sangi's own timeline says otherwise. The first product was Apadent; Apagard came five years later as the second brand. Sangi's December 2025 press release carries a "40th APAGARD" badge, which matches a 1985 launch.

Year Milestone, in Sangi's words
1974 "SANGI Co., Ltd. established in Tokyo by Shuji Sakuma"
1976 "NASA patent relating to tooth remineralization acquired"
1980 "Central Research Laboratory established / World's first hydroxyapatite remineralizing toothpaste 'APADENT' launched"
1985 "Second toothpaste brand 'APAGARD' launched"
1993 "Sangi's proprietary hydroxyapatite approved as an active anticaries ingredient, 'Medical Hydroxyapatite' (<mHAP>)"
2003 "<mHAP> reduced from 3-figure to 2-figure nanoparticle size"
2011 "Toothpaste exports begin, initially to Russia (APADENT and later APAGARD)"
2013 "Toothpaste exports expand to Canada (OEM brand)"
2015 "Toothpaste exports expand to China and Southeast Asia"
2017 "Establishment of subsidiary SANGI Europe GmbH"
2018 "Launch of sales in the EU (both brands)"
2020 "SANGI's export destinations reach 19 countries"
2024 U.S. Space Technology Hall of Fame award; "SANGI celebrates its 50th Anniversary"
2025 Apagard Serena inducted into the Hall of Fame, Best Oral Care, at Japan's @cosme Best Cosmetics Awards 2025, per Sangi's press release

Source: sangi-co.com/en/history and Sangi press release No. 2025-02, checked 25 September 2026.

Two entries matter for buyers. Exports began only in 2011, so Apagard is a long-established brand in Japan but a relatively recent one on export shelves. And the 2013 Canada entry says "OEM brand": Canada first received a product made by Sangi for another label, not necessarily one sold under the Apagard or Apadent name. Sangi's current partner page counts 28 export countries; we come back to which ones in Part 9.

Part 4

Medical Hydroxyapatite and the 1993 approval

This is the part of the Apagard story that deserves the most credit, and it is the one most reviews skip. In Japan, toothpastes with an approved active ingredient are regulated as quasi-drugs, a category between cosmetics and medicines. Sangi's timeline records that in 1993 its "proprietary hydroxyapatite" was "approved as an active anticaries ingredient" under the name Medical Hydroxyapatite, abbreviated <mHAP>. The FAQ repeats the point in its answer on concentration: the ingredient "has been approved as effective in protecting against caries by Japanese authorities."

Each Apagard formula is registered under its own formal Japanese product name, shown on Sangi's promotional price list: Premio is サンギXLC2 (Sangi XLC2), M-plus is サンギMPC, Smokin' is サンギMSC, Serena is サンギMSR, and Soft is サンギMG. A separate registration name per formula is how Japan's quasi-drug system works.

Why this matters: most hydroxyapatite toothpastes sold in the US are cosmetics. Their makers can say what the ingredient is meant to do, but no regulator has approved it as an active for caries. Sangi's active went through that process in Japan more than thirty years ago. That is a genuine distinction, and in our reading of the category a rare one.

"Clinically approved", not "clinically proven"

Read Sangi's wording closely and you will notice it describes nano Medical Hydroxyapatite as "clinically approved", meaning approved by a government authority. It does not use the marketing phrase "clinically proven". The difference is real. An approval says a regulator accepted the evidence for an ingredient; it is not a claim that any particular tube was tested in a trial. Sangi's choice of words is the accurate one, and we will use it the same way.

Not the same as "hydroxyapatite" on other labels

Sangi also draws a line between its active and the hydroxyapatite you see on other ingredient lists. From its mechanism page:

As Medical Hydroxyapatite, it is also distinguished from other hydroxyapatites used as a base material or abrasive in toothpastes and is formulated only in Sangi's own products and a number of OEM products supplied by Sangi.

In plain terms: "hydroxyapatite" on a label is a chemical name, not a specification. Particle size, purity and the amount in the tube all vary between suppliers. Sangi says its approved ingredient is only in its own products and the OEM products it makes. You cannot check that from outside, but it is a clear, quotable position, and it explains why Sangi treats its active as a named material rather than a generic one.

Part 5

The percentage: what Sangi says, in its own words

The most searched Apagard question is some version of "Apagard Premio hydroxyapatite percentage". Here is Sangi's answer, from its English FAQ, checked on 25 September 2026:

Q5 What is the percentage of nano<mHAP> in your toothpaste? The percentage of nano<mHAP> in Sangi's toothpastes is not disclosed, but has been approved as effective in protecting against caries by Japanese authorities.

That is the complete answer. We checked the ingredient lists on twelve Sangi product pages: Premio, Premio XtraMint, M-plus, Royal, Smokin', Soft, Deep-Care, Apakid's, Apakid's Gel, Apadent Total Care, Apadent Sensitive and Apadent Perio. Each lists "HYDROXYAPATITE (NANO)" and none gives a percentage next to it. The concentration of hydroxyapatite in Apagard Premio, or in any other Sangi toothpaste, is not published by Sangi. If you see a specific percentage quoted for Premio or for any other Sangi toothpaste, it does not come from Sangi's FAQ or product pages, and you should ask the source where it did come from.

What Sangi does say: a ranking

Sangi does not give absolute numbers, but it does compare its own products. The FAQ says Premio is the "Premium care type, containing 1.4 times as much nano<mHAP> as the other two types, for greater whitening and anti-caries protection", the other two being M-plus and Smokin'. And on Royal: "Apagard Royal has the highest content of nano<mHAP> in Sangi's Apagard series. Compared to Apagard M-plus, Apagard Royal contains 2 times as much nano<mHAP>."

That gives a usable order even without a percentage: Royal (2x M-plus), then Premio (1.4x M-plus), then M-plus and Smokin'. It does not tell you how much any of them contains, and it would be a mistake to invent a number by multiplying from a figure found somewhere else. We do not, and neither should a buyer.

Particle size: a 2003 milestone, not a spec

Sangi also does not publish a current particle size in nanometers. The closest statement is historical. The Medical Hydroxyapatite page says that in 2003 Sangi "succeeded in reducing the particle size of its Medical Hydroxyapatite from the three-digit nano level to the finer two-digit level", which it credits with better enamel penetration and whiteness, "making Sangi's toothpastes the world's first nanotech oral care products." That describes an order of magnitude in 2003. It is not a current specification sheet.

Credit for saying so

It is easy to read "not disclosed" as a criticism, and for a buyer who wants a number it is a real gap. But Sangi deserves credit for answering the question on its own FAQ instead of staying silent or implying a figure. The brand is open about what it does not publish, and it points to its regulatory approval instead. Our Boka toothpaste review found Boka also keeps its percentage private, while our Davids toothpaste review and NOBS toothpaste review show how differently brands handle the same question.

Part 6

Which Apagard to buy: every product, mapped

This is the table most Apagard shoppers are looking for. It lists every Apagard product on Sangi's English product page, what Sangi says about it, how much nano Medical Hydroxyapatite it has relative to M-plus where Sangi states it, the ingredients worth knowing, and whether Sangi sells it outside Japan. The region flags are quoted word for word.

Apagard product What Sangi says Nano-mHAP vs M-plus Worth knowing Sizes Region flag
Premio "Premium care type" 1.4x Xylitol, SLS, conchiolin (pearl shell) 105 g / 53 g None: sold in Japan and abroad
Premio XtraMint Premio formula, XtraMint flavor Not stated separately Same ingredient list as Premio 105 g / 53 g None: sold in Japan and abroad
M-plus One of the two standard types 1x (reference) No xylitol; SLS, conchiolin; tested in a published in situ study 130 g / 63 g None: sold in Japan and abroad
Smokin' One of the two standard types Premio has 1.4x as much SLS, conchiolin, PVP 105 g / 53 g None: sold in Japan and abroad
Serena "Stain-care type / Jasmine Mint Flavor" Not stated Adds sodium metaphosphate and sodium citrate; full English ingredient list not published 105 g / 53 g None: sold in Japan and abroad
Royal "Highest content" in the series 2x SLS, conchiolin, PVP; sold only via Sangi's Japanese shop 135 g / 80 g / 40 g "Currently available only in Japan"
Soft Non-foaming gel Not stated No SLS, no dicalcium phosphate, no conchiolin 80 g "Currently available only in Japan"
Apakid's Children's toothpaste, lemonade or grape Not stated Xylitol, stevia, SLS; tested in an independent lab study 60 g None: sold in Japan and abroad
Apakid's Gel Children's gel, strawberry Not stated No SLS 60 g "Domestic market only"
Deep-Care Dental lotion for after brushing Not stated No SLS; contains alcohol; tested with M-plus in a published in situ study 250 ml / 5 ml x 7 None: sold in Japan and abroad
Rin-su Mouth rinse Not stated Ingredient list not reviewed here 380 ml "Overseas market only"

Source: sangi-co.com/en/products and each product's English page, checked 25 September 2026. "Nano-mHAP vs M-plus" is from Sangi's FAQ; Sangi publishes no absolute percentage for any product.

Every Apagard product in the table is marked "No fluoride" on Sangi's page. Sangi also sells toothbrushes and travel sets under the Apagard name; those contain no hydroxyapatite and are left out.

Premio vs Royal vs M-plus: the short answer

If you can buy in Japan, Royal is the top of the range by Sangi's own numbers: twice the nano Medical Hydroxyapatite of M-plus. But the FAQ is explicit that it is hard to get: "Apagard Royal is available only from Sangi's online-shop... Products from Sangi's domestic online-shop are only delivered within Japan." Unless you are in Japan or know someone who is, Royal is out of reach through official channels.

For everyone else, Premio is the highest-content Apagard that Sangi sells for export: 1.4 times the content of M-plus, with xylitol added, in a 105 g tube. That is why it is the Apagard most often recommended outside Japan, and it is where most shoppers should start. Premio XtraMint has the same ingredient list in a different mint flavor.

M-plus is the value choice. It comes in the biggest tube, 130 g, and on Sangi's Japanese price list it costs less per gram than Premio: ¥1,463 for 130 g, about ¥11.3 per gram, against ¥1,683 for 105 g of Premio, about ¥16.0 per gram. It has less hydroxyapatite than Premio and no xylitol. It is also the one Apagard toothpaste named in a published human in situ study, used together with the Deep-Care lotion (Part 8).

Smokin', Serena, Soft and the kids' pastes

Smokin' sits in the same tier as M-plus in Sangi's FAQ, with PVP added to its formula. Sangi's English page does not give a separate type description that we could quote. Serena is the newest Apagard. Sangi's December 2025 press release says it "combines this nano<mHAP> with two stain-care ingredients to help reduce discoloration from daily coffee, tea, wine, and more", naming them as sodium metaphosphate, a cleaning agent, and sodium citrate, a cleaning aid. It won Hall of Fame status at Japan's @cosme awards in 2025. Its English product page returned a "not found" error when we checked, so we cannot give its full ingredient list.

Soft is the only adult Apagard paste without sodium lauryl sulfate, dicalcium phosphate or conchiolin. It is a non-foaming gel, and it is sold only in Japan. For children, Apakid's is exported and has been tested in an independent lab study (Part 8); Apakid's Gel has no SLS but is sold only in Japan.

Which Apagard for which buyer

  • You want the most hydroxyapatite you can buy outside Japan: Premio.
  • You want the most hydroxyapatite, full stop, and can order within Japan: Royal.
  • You want the best price per gram, or the paste that was actually studied: M-plus.
  • You mostly care about coffee and tea stains: Serena, by Sangi's description.
  • You want to avoid SLS: in adult Apagard pastes, only Soft, and it is Japan-only. Look at other brands.
  • You want a vegan paste: skip Premio, M-plus, Royal and Smokin', which contain conchiolin.
  • You are buying for a child abroad: Apakid's, which is exported; the gel version is Japan-only.
Part 7

Apagard ingredients: the full Premio list

Sangi publishes plain-text ingredient lists in INCI style on each English product page. Here is Apagard Premio, verbatim:

AQUA, DICALCIUM PHOSPHATE, GLYCERIN, XYLITOL, HYDROXYAPATITE (NANO), SILICA, PEG-8, SODIUM LAURYL SULFATE, CELLULOSE GUM, AROMA, SODIUM SILICATE, TRIMAGNESIUM PHOSPHATE, HYDROLYZED CONCHIOLIN PROTEIN, SODIUM SACCHARIN, GLYCYRRHETINIC ACID, CETYLPYRIDINIUM CHLORIDE, LAURYL DIETHYLENEDIAMINOGLYCINE HCL

M-plus is almost the same list without xylitol and sodium silicate. Royal and Smokin' add PVP. Read as a formula, Premio is a conventional paste built around nano-hydroxyapatite: water and glycerin as the base, dicalcium phosphate and silica as cleaning agents, sodium lauryl sulfate for foam, cellulose gum to hold it together, saccharin to sweeten it, and cetylpyridinium chloride plus glycyrrhetinic acid, a compound from licorice root, which appear in almost every Sangi formula.

Ingredient In which Apagard products Why a buyer might care
Hydroxyapatite (nano) All The active; percentage not disclosed
Sodium lauryl sulfate (SLS) Premio, Premio XtraMint, M-plus, Royal, Smokin', Apakid's A foaming agent some people prefer to avoid
Hydrolyzed conchiolin protein Premio, Premio XtraMint, M-plus, Royal, Smokin' From pearl shell; not vegan
Xylitol Premio, Premio XtraMint, Soft, Deep-Care, Apakid's, Apakid's Gel Sugar alcohol sweetener; not in M-plus, Royal or Smokin'
Dicalcium phosphate, silica Most pastes; not Soft, Deep-Care or Apakid's Gel Cleaning agents; see the note on abrasives below
Fluoride None Every Apagard product is marked "No fluoride"

Source: individual product pages at sangi-co.com/en/products, checked 25 September 2026.

Not vegan: conchiolin, not carmine

If you shop vegan, the ingredient to look for is hydrolyzed conchiolin protein, a protein derived from pearl shell. It appears in Premio, Premio XtraMint, M-plus, Royal and Smokin', and in Apadent Total Care. Sangi's own US distributor describes it this way on its brand page: "They also contain the pearl shell ingredient conchiolin, for added luster and gloss." We found no carmine or cochineal in any Sangi ingredient list we read.

"No abrasive ingredient" and the label

One point where Sangi's wording and its ingredient lists pull in different directions. The FAQ asks, "Do your toothpastes contain abrasive ingredients?" and answers: "No abrasive ingredient is contained." Yet nine of the twelve Sangi pastes and lotions we checked list dicalcium phosphate, silica or hydrated silica, ingredients that are usually described in toothpaste formulation as polishing or cleaning agents. Sangi also publishes no RDA, the standard lab score for abrasivity, on any page we checked. We present both statements side by side and leave the reading to you and your dentist; a low-abrasion formula and a formula with no polishing agents are not the same thing, and only an RDA figure would settle how gentle a paste is.

SLS

Sodium lauryl sulfate is in most Apagard pastes. Among Sangi's products, it is absent only from Apagard Soft, the Deep-Care lotion and Apakid's Gel. Two of those three are Japan-only. If you want an SLS-free hydroxyapatite paste outside Japan, Apagard is not the simplest route, and our ranking of the best fluoride-free toothpastes lists alternatives.

Part 8

Does Apagard work? The studies, and who paid

Apagard has a better research record than most hydroxyapatite brands: several peer-reviewed papers test a named Sangi product rather than hydroxyapatite in general. But the papers test different Sangi lines, they use different designs, and the funding differs from paper to paper. We resolved each one in PubMed and, where the full text is free, read it. Here they are, one row per study.

Study Sangi product tested Design Result, as reported Funding
Amaechi et al., J Dent 2021 (PMID 34743963), University of Texas Health San Antonio Apagard M-plus toothpaste plus Apagard Deep Care lotion In situ: enamel blocks worn in the mouth on an appliance, 30 adults per group, randomized, double-blind crossover, 14 days per arm 58.4% remineralization with the hydroxyapatite lotion vs 37.7% with a placebo lotion (p<.001) Not stated in the abstract; full text not freely available. Not confirmed
Kasemkhun and Rirattanapong, J Int Soc Prev Community Dent 2021 (PMID 34430500), Mahidol University Apagard Apakid's In vitro, primary (baby) teeth, 10 per group, pH cycling for 7 days No significant difference in surface hardness recovery between Apakid's, a 1000 ppm fluoride paste and a CPP-ACP paste No sponsor named; acknowledgements thank university staff only. Independent
Amaechi et al., Open Dent J 2018 (PMID 30288181), University of Texas Health San Antonio Apadent Pro cream (not Apagard) Randomized, double-blind, 25 vs 26 participants, against a 20% silica cream Both creams relieved sensitivity; on one pain scale silica did significantly better with cold, on the other no difference Confirmed Sangi-funded: "sponsored by Sangi Co. Ltd. (Japan), the manufacturer of Apadent Pro"
Browning et al., J Esthet Restor Dent 2012 (PMID 22863133), Indiana University Renamel AfterBleach paste (Sangi professional line, not Apagard) 42 people during bleaching, hydroxyapatite paste vs placebo Fewer days of sensitivity with the hydroxyapatite paste: 36 vs 76 (p=0.001) Not visible in the abstract; not confirmed
Makeeva et al., Stomatologiia 2016 (PMID 27636759), Sechenov University, Moscow Apadent Total Care (not Apagard) 30 people, no control group described Measured remineralization, acid resistance and sensitivity over long-term use Not stated in the abstract; not confirmed
Arakawa et al., Quintessence Int 2010 (PMID 19907724) An unnamed hydroxyapatite toothpaste Lab bead binding plus an in-mouth test Hydroxyapatite reduced S. mutans adherence to roughened enamel by one-third Lead author at "Central Research and Development, Sangi": Sangi's own research

Sources: PubMed records for each PMID and the free full texts at PMC6142669 and PMC8352058, read 25 September 2026.

What the record supports

Credit where it is due. Two published studies test an actual Apagard product by name. The Mahidol University study is the strongest independent point: a university team with no sponsor named put Apagard Apakid's next to a 1000 ppm fluoride toothpaste in a lab model on baby teeth, and found no significant difference in how much surface hardness the teeth regained. The authors concluded that non-fluoridated toothpastes with nano-hydroxyapatite or CPP-ACP "had efficacy in remineralizing effect on primary teeth comparable with 1000 ppm fluoridated toothpaste."

The University of Texas in situ study goes a step closer to real life: enamel was worn in volunteers' mouths. People brushed with Apagard M-plus, then applied either Apagard Deep Care lotion or a placebo lotion. The lotion group showed significantly more remineralization. Note what was compared: the lotion against a placebo lotion, with the same toothpaste in both arms.

The limits, which are in the papers themselves

  • Most of the evidence is not about Apagard. The 2018, 2012 and 2016 studies tested Apadent Pro, Renamel and Apadent Total Care. They share Sangi's active, but they are different products.
  • No study is a long-term caries trial on an Apagard paste. The Apagard studies are one lab study and one in situ study. Neither counts cavities in people over years.
  • One confirmed Sangi-funded study had a mixed result. The 2018 Apadent Pro trial was paid for by Sangi, and on one of its two pain scales the silica control did better. Publishing that is to the researchers' and the sponsor's credit, but it is not a win for the product.
  • Funding is unknown for three papers. For the 2021 in situ study, the 2012 Renamel study and the 2016 Moscow study, no funding statement was available to us.
  • One of Sangi's own citations cannot be checked. Its mechanism page cites Kondo et al., J Dent Hlth 1999, in Japanese. It returns no result in PubMed.

So, does Apagard work? The fair answer: its active is approved in Japan as an anticaries ingredient, one independent lab study found an Apagard kids' paste comparable to a 1000 ppm fluoride paste on baby teeth, and one in situ study supports the M-plus and Deep Care routine against a placebo lotion. That is more product-specific evidence than most hydroxyapatite brands can show. It is not proof that one tube prevents cavities in you. For the wider picture, read our review of the hydroxyapatite toothpaste studies, the comparison of nano-hydroxyapatite vs fluoride, and why many dentists still default to fluoride.

Apagard and Minvelle, side by side

Fact Apagard Premio (sangi-co.com/en, 25 Sep 2026) Minvelle
Nano-hydroxyapatite per tube or piece Percentage "not disclosed" per Sangi's FAQ; 1.4x the content of M-plus; no mg figure published 5.7 mg per 1.9 g piece, printed on the box
Active and fluoride Nano Medical Hydroxyapatite, approved in Japan in 1993 as an anticaries ingredient, plus xylitol; fluoride-free Nano-hydroxyapatite plus 817 mg xylitol per piece; fluoride-free
What is published Full ingredient list, regulatory approval, relative content between products, studies on named Sangi products; no percentage, no current particle size, no RDA Dose, particle size and batch certificate
Price, pack and directions ¥1,683 for 105 g in Japan; no brand-published price in the US, UK, Australia or Canada; used for brushing €24.99 for 18 pieces, 1 piece a day, at least 20 minutes

Minvelle is for people who want a written per-piece dose to chew between brushings; if you want a fluoride-free toothpaste whose active carries a Japanese regulatory approval and decades of research on named products, Apagard Premio is a strong choice for brushing.

See the dose on the box →

Minvelle prints the dose on the box: 5.7 mg nano-hydroxyapatite per piece. See the gum.

Part 9

Where to buy Apagard: the official map

Sangi's FAQ is direct about how it sells: "Sangi does not sell directly to retail stores and consumers (except via its online-shop for consumers in Japan)." In Japan, it says, its toothpastes "are available in most drugstores and also in variety stores such as Tokyu Hands and Loft", and through its own online shop, sangishop.jp, which delivers only within Japan. Outside Japan, everything goes through distributors. Sangi's partner page says it "currently exports its brands to 28 countries" and names the partners. Here is what that page showed on 25 September 2026 for the markets most English-speaking searchers are in.

Market Official Sangi partner listed What that means for you
Japan Sangi itself: drugstores, Tokyu Hands, Loft, and sangishop.jp Every Apagard product, including Royal and Soft
United States Oceana USA Inc Wholesale only: store accounts need an approved physical store; no consumer checkout or public price on its site
European Union SANGI Europe GmbH (Germany), Sangi's own subsidiary, plus national distributors in 16 other European countries Sold through retailers and dental channels; no Sangi consumer shop
United Kingdom None listed No official UK partner on Sangi's page
Canada None listed Sangi's 2013 Canada entry was an OEM brand; no current partner on the page
Australia and New Zealand None listed Sangi's partner page has no Oceania region
Asia China, Hong Kong, Kazakhstan, Russia, Singapore, South Korea, Taiwan, Thailand, Vietnam Some partners are listed for dental professionals only

Source: sangi-co.com/en/partners and sangi-co.com/en/faq, checked 25 September 2026. Oceana USA wholesale terms from its own wholesale page, same date.

For the markets behind most English searches, then: in the US there is one official distributor, and it sells to stores, not to you. In the UK, Canada and Australia, Sangi lists no official partner at all. Sangi's own FAQ acknowledges where most overseas buyers end up: "Our products may also be found on sites such as Amazon or eBay internationally." We do not link to marketplaces, and Sangi does not name any specific marketplace seller as authorized.

How to buy with care

  • Check the name and size. Premio is 105 g or 53 g; M-plus is 130 g or 63 g. A size Sangi does not list is worth a question to the seller.
  • Check the region. If a listing sells Royal, Soft or Apakid's Gel outside Japan, it is an import of a product Sangi marks as Japan-only, not an export version.
  • Compare the ingredient list. Sangi publishes each formula in English. A tube whose list differs from the product page is worth asking about.
  • Know that returns depend on the seller. Sangi publishes no consumer return policy outside Japan (Part 10).
Part 10

Apagard price, subscription and returns

Sangi publishes no price for the US, UK, Australia or Canada, because it does not sell there directly. The only brand-linked prices we found are in yen, on a Sangi promotional site for Japan tied to a spring 2026 campaign:

Apagard product Size and price in Japan Japanese registered product name
Soft 80 g: ¥1,188 サンギMG (Sangi MG)
M-plus 63 g: ¥847 · 130 g: ¥1,463 サンギMPC (Sangi MPC)
Smokin' 53 g: ¥847 · 105 g: ¥1,463 サンギMSC (Sangi MSC)
Serena 53 g: ¥847 · 105 g: ¥1,463 サンギMSR (Sangi MSR)
Premio 53 g: ¥957 · 105 g: ¥1,683 サンギXLC2 (Sangi XLC2)
Premio XtraMint 53 g: ¥957 · 105 g: ¥1,683 サンギXLC2(X) (Sangi XLC2(X))

Source: apagardpre.com, a Sangi promotional site linked from apagard.com, campaign dated 1 March to 18 May 2026. Japanese domestic prices, for context only.

Prices you see outside Japan are set by importers and resellers, not by Sangi, so they will be higher than these and will vary. We do not quote a dollar or pound price, because there is no brand-published one to quote.

Subscription: none. We found no subscribe-and-save option on Sangi's sites or on its US distributor's site, which fits a brand with no direct shop outside Japan.

Returns and guarantee: none published in English. Sangi's English pages mention no refund, return or satisfaction guarantee. Its US distributor's refund policy page exists but, when we checked its data on 25 September 2026, the policy text itself was empty. There is also no guarantee claim in Sangi's marketing, so there is nothing to compare against a policy. In practice, your return rights are whatever the shop you buy from offers.

Part 11

Is Apagard safe? Regulators, reviews and the ADA Seal

We checked the public safety databases on 25 September 2026:

  • FDA: no matches for Sangi or Apagard in the openFDA drug enforcement, food enforcement and cosmetic event databases, no listing in the NDC directory, and none in DailyMed. That fits a fluoride-free toothpaste sold in the US as a cosmetic rather than an over-the-counter drug.
  • Health Canada: the official recalls search returned "No results found for your search 'apagard'."
  • United Kingdom: the GOV.UK product safety alerts, reports and recalls search returned zero results for Apagard.
  • Australia (TGA): we could not check. The TGA site did not respond to our requests across several attempts, so we have no result either way.

Reviews: there is no Trustpilot profile for apagard.com, sangi-co.com or Sangi's US distributor, and the BBB search found no matching business. That means there is no visible pile of unresolved complaints, and also no independent satisfaction score to cite. We would rather say that than invent a star rating.

The ADA Seal: Sangi does not mention the American Dental Association or its Seal of Acceptance anywhere on its English pages that we read. Apagard's approval is Japanese, not American. We are not aware of any nano-hydroxyapatite toothpaste that carries the ADA Seal, so its absence is not specific to Apagard.

Advertising review: we tried to search the decisions of the National Advertising Division, but its public search did not return a working results page. We cannot say either way whether any decision concerns Apagard.

On the ingredients: people who react to SLS may prefer Soft, which is sold only in Japan, and anyone avoiding animal-derived ingredients should note the conchiolin. If you have a specific condition, ask your dentist before switching.

Part 12

Apagard lawsuits: what the dockets show

We searched CourtListener's federal docket database on 25 September 2026. A search for "Apagard" returned no cases. A search for Sangi returned one unrelated case in which the word appears incidentally. We found no federal lawsuit naming Sangi Co., Ltd. or Apagard as a party.

A search for Sangi's US distributor, Oceana USA, found two cases that name it as a defendant:

Case Court and number Filed Parties Status per the docket
Tucker v. Oceana USA Inc. U.S. District Court, S.D. New York, No. 1:25-cv-00082 January 3, 2025 Plaintiff Tucker v. Oceana USA Inc; cause listed as 28 U.S.C. §1331, federal question Terminated March 26, 2025. The disposition is not shown in the entries we read
Paik v. Oceana USA Inc U.S. District Court, D. New Jersey, No. 2:25-cv-01699 March 6, 2025 Plaintiffs Ju Ri Paik and Green Linkus LLC v. Oceana USA Inc and Amazon.com, Inc.; cause listed as 28 U.S.C. §1331 Terminated June 17, 2025. The disposition is not shown in the entries we read

Source: CourtListener dockets 69517014 and 69712511. A complaint states the filing party's position; it is not a finding.

What we can and cannot say. Neither case names Sangi or Apagard; both name only the distributor, and the second also names Amazon. The docket entries we read do not show what either plaintiff claimed, and we did not obtain the complaints, so we do not know whether either case concerned Apagard products at all. Both are marked terminated, within about three months of filing. We do not know whether they ended in a settlement, a dismissal or a judgment. CourtListener's coverage is broad but not complete, so read our result as "none found against Sangi" rather than a certificate.

Part 13

Apagard vs Apadent: same active, different jobs

Apagard and Apadent are both Sangi brands, and both contain nano Medical Hydroxyapatite with no fluoride. The difference is what each line is built for, according to Sangi's own product page headings.

Apagard Apadent
Launched 1985, Sangi's second toothpaste brand 1980, which Sangi calls the world's first hydroxyapatite remineralizing toothpaste
Sangi's category Anticaries and restorative whitening Antigingivitis, antisensitivity, anticaries
Main pastes Premio, M-plus, Smokin', Serena; Royal and Soft in Japan Total Care, Perio, Pure Breath, Sensitive, Kids, Baby
Extra actives Serena adds sodium metaphosphate and sodium citrate Sensitive adds potassium nitrate; Perio adds aluminium lactate and hinokitiol; Total Care adds pyridoxine and plant extracts
Export-only products Rin-su mouth rinse Sensitive, Kids and Baby are marked "Overseas market only"
Studies on named products M-plus with Deep Care (in situ); Apakid's (in vitro) Apadent Total Care (Moscow, uncontrolled); Apadent Pro cream (Sangi-funded RCT)

Source: sangi-co.com/en/products and product pages, checked 25 September 2026.

How to choose: if your main goal is cavity protection and a whiter look, Apagard is the line Sangi designed for it, and Premio is its export flagship. If your concern is gums or sensitivity, look at Apadent: Apadent Sensitive is the only Sangi paste with potassium nitrate, the desensitizing agent common in sensitivity toothpastes, and it is made specifically for markets outside Japan. Apadent Total Care is the all-round option and contains the same conchiolin protein as most Apagard pastes.

Part 14

Apagard vs Boka: an old approval vs a US shop

Boka is the brand many US shoppers compare Apagard with. Both are fluoride-free pastes with nano-hydroxyapatite, and, notably, neither publishes a percentage. Our Boka toothpaste review quotes Boka's help center saying it is "unable to share the exact % of nHA" for proprietary reasons. The differences are elsewhere.

Apagard Premio Boka (per our Boka review)
Hydroxyapatite percentage Not disclosed Not disclosed
Regulatory status of the active Approved in Japan in 1993 as an anticaries ingredient Cosmetic toothpaste in the US; no drug approval for the hydroxyapatite
Particle size No current figure; a 2003 milestone to "two-digit" nano Published: nanorods 20 to 80 nm long
SLS Yes Marketed as SLS-free
Buying in the US No brand shop; wholesale distributor and resellers Brand-run US shop with subscription
Studies on the named product M-plus in situ study; Apakid's independent lab study A 2025 lab study that included Boka among other pastes

Boka facts as documented in our Boka review, checked 25 September 2026.

How to choose: if the regulatory history and Sangi's decades of research on its own products matter most to you, and SLS does not bother you, Apagard Premio is the stronger pick on paper. If you want an SLS-free paste that is easy to buy in the US with a subscription, Boka is the simpler purchase. For more options ranked side by side, see our best fluoride-free toothpaste 2026 guide.

Part 15

Apagard vs Sensodyne: different tools

People who search "Apagard vs Sensodyne" usually have sensitive teeth and want to know if the Japanese paste can replace the one their dentist mentioned. The two are built on different ideas. Sensodyne is best known as a fluoride toothpaste line for sensitive teeth. Apagard is fluoride-free, and none of the Apagard ingredient lists we read contains potassium nitrate. Sangi's anti-sensitivity claims for Apagard rest on its hydroxyapatite; its mechanism page describes the mineral filling the tiny tubules in exposed dentin.

On evidence, the Sangi-funded 2018 trial is the most relevant paper, and it tested Apadent Pro cream, not Apagard. Both it and a silica cream relieved sensitivity; on one of two pain scales the silica cream did significantly better with cold. The 2012 Indiana study found fewer days of sensitivity during bleaching with Sangi's professional Renamel paste than with a placebo. Neither is a test of an Apagard toothpaste against Sensodyne.

How to choose: if sensitivity is the problem, the Sangi product designed for it is Apadent Sensitive, which adds potassium nitrate, not an Apagard paste. Whether you need fluoride as well is a question for your dentist, who knows your caries risk. If you want to remain fluoride-free, our fluoride-free toothpaste ranking compares the options.

Part 16

Paste or gum: where each fits

A toothpaste and a remineralizing gum sometimes end up in the same comparison because both carry hydroxyapatite. They do different jobs, and it helps to be exact about it.

Apagard is a toothpaste. You brush with it for two minutes, twice a day, and its hydroxyapatite is on your teeth for the length of a brush before you spit. That is the brushing window, and it is the core of any routine.

A gum works in the time between brushings: after lunch, after coffee, on a commute, when there is no sink. Minvelle is one piece a day, chewed for at least 20 minutes, with 5.7 mg of nano-hydroxyapatite in each 1.9 g piece and 817 mg of xylitol. The box states the weight of the active per piece, which is the number Sangi chooses not to publish for its pastes. There is no clinical trial on our finished gum, and we say that for the same reason we quoted Sangi's FAQ word for word. What we publish is the dose, the supplier-stated particle size and a batch certificate on the transparency page.

So the honest framing is not Apagard or Minvelle. If Apagard Premio suits you, keep brushing with it. A gum is an add-on for the part of the day a toothpaste does not reach. Our comparison of hydroxyapatite paste vs anti-cavity gum goes further into how the two fit together.

In fairness

What Apagard does well

A review built on documents owes the brand the documents in its favor, and Sangi has a lot of them. Its active ingredient was approved in Japan in 1993 as an anticaries ingredient, a regulatory step that very few hydroxyapatite toothpastes can point to. Sangi has made hydroxyapatite toothpaste since 1980, when it launched what it calls the world's first hydroxyapatite remineralizing toothpaste, and the company has existed since 1974. It describes its active precisely as "clinically approved" rather than "clinically proven".

On disclosure, Sangi publishes full ingredient lists for each product in English, states the relative content between Royal, Premio and M-plus, marks every product with its region, and answers the percentage question openly on its FAQ instead of dodging it. Named Sangi products have been tested by university teams in the US, Thailand and Russia, including one independent lab study with a result comparable to a fluoride paste, and the one confirmed Sangi-funded trial was published with a mixed result intact. We found no FDA, Health Canada or UK recall, and no lawsuit naming Sangi or Apagard. And it does all this without leaning on the NASA story; its own account of that link is more modest than much of the marketing written about it.

None of that changes the undisclosed percentage, the SLS, the conchiolin, or how hard it is to buy officially outside Japan, and those do not cancel this. Both are the record.

Who it suits

Who should buy Apagard, and who should skip it

Apagard fits you if you want a fluoride-free toothpaste whose active has a real regulatory approval behind it and a long research history on named products. It suits you if you value a company that has built its business around hydroxyapatite for fifty years. Premio is the model to buy outside Japan; M-plus if you care more about price per gram or want the paste that was studied.

Consider skipping it if you want to know the percentage or the milligrams of hydroxyapatite, since Sangi does not publish either. Skip most of the range if you avoid SLS or animal-derived ingredients. Skip it if you want a brand-run shop, a subscription or a written refund policy in the US, UK, Canada or Australia; none exists. And if sensitivity is your main issue, Apadent Sensitive is the Sangi product built for that, and your dentist is the right person to ask. For alternatives that do publish a figure, our comparison of 11 hydroxyapatite toothpastes lays the brands side by side.

If fluoride is part of your plan, Sangi has no fluoride product. Many dentists recommend fluoride toothpaste, and your dentist can tell you which fits your teeth.

The verdict

Apagard toothpaste, in one paragraph

Apagard is a genuine, long-established, fluoride-free nano-hydroxyapatite toothpaste from Sangi Co., Ltd. of Tokyo, launched in 1985, five years after Sangi's first brand, Apadent. Its active, Medical Hydroxyapatite, was approved in Japan in 1993 as an anticaries ingredient, and named Apagard products have been tested in an independent lab study and a university in situ study. Against that: Sangi does not disclose the percentage of hydroxyapatite in any toothpaste, most Apagard pastes contain SLS and pearl-shell conchiolin, its FAQ says no abrasive is contained while most labels list cleaning agents like dicalcium phosphate and silica, and outside Japan there is no brand shop, no published price and no written return policy. For most buyers outside Japan the answer to "which Apagard" is Premio; in Japan, Royal. We found no lawsuit naming Sangi or Apagard; two closed 2025 cases name its US distributor, and their substance is not shown in the dockets.

Where Minvelle fits, briefly. A gum does not replace a toothpaste, and we would not suggest swapping one for the other. Minvelle is an add-on for between brushings: one piece a day, chewed for at least 20 minutes, with 5.7 mg of nano-hydroxyapatite per piece printed on the box and a published batch certificate. There is no clinical trial on the gum itself, and we say that plainly for the same reason we asked Sangi for its numbers.

Facts checked on 25 September 2026 from the sources below; if Sangi changes its pages or the dockets move, tell us and we will update.

Glossary

Nano-hydroxyapatite: A lab-made form of the calcium-phosphate mineral that makes up tooth enamel, made at nano-scale particle sizes. Studies treat particle size and concentration as the working variables.

Medical Hydroxyapatite (mHAP): Sangi's name for its own hydroxyapatite, approved in Japan in 1993 as an active anticaries ingredient.

Quasi-drug: A Japanese regulatory category between cosmetics and medicines, for products with an approved active ingredient, such as toothpastes with an approved anticaries agent.

In situ study: A study in which test samples, usually enamel blocks, are worn inside volunteers' mouths on an appliance and then measured in the lab.

In vitro: Done in a laboratory, outside a living person.

OEM: Original equipment manufacturer: a product made by one company and sold under another company's brand.

Conchiolin: A protein from pearl and mollusk shell. Several Apagard pastes list it as hydrolyzed conchiolin protein, so they are not vegan.

SLS: Sodium lauryl sulfate, a common foaming agent in toothpaste.

RDA: Relative dentin abrasivity, a lab score for how abrasive a toothpaste is. Sangi does not publish one.

Questions, answered

The things people actually ask

Is Apagard toothpaste good?

On the documents, Apagard has something most hydroxyapatite toothpastes do not: a regulatory approval. Sangi, the Japanese company that makes it, says its Medical Hydroxyapatite was approved in Japan in 1993 as an active anticaries ingredient, and named Apagard and Apadent products have been tested in several peer-reviewed studies, one of them independent and one confirmed as Sangi-funded. The limits: Sangi does not disclose the percentage of nano-hydroxyapatite in any toothpaste, most Apagard pastes contain sodium lauryl sulfate and a pearl-shell protein, and outside Japan there is no brand-run shop. Ask your dentist whether a fluoride-free paste fits your teeth.

Which Apagard is best: Premio, Royal or M-plus?

By Sangi's own FAQ, Royal has the most nano-hydroxyapatite in the Apagard series, twice as much as M-plus, and Premio has 1.4 times as much as M-plus. But Royal is flagged as available only in Japan and is sold only through Sangi's Japanese online shop, which delivers only within Japan. For a buyer in the US, UK, Australia or Canada, Premio is the highest-content Apagard that Sangi sells for export. M-plus is the larger, lower-content tube, and it is the Apagard paste named in a published in situ study.

What percentage of hydroxyapatite is in Apagard Premio?

Sangi does not publish it. Its English FAQ says: "The percentage of nano<mHAP> in Sangi's toothpastes is not disclosed, but has been approved as effective in protecting against caries by Japanese authorities." What Sangi does state is a ratio: Premio contains 1.4 times as much nano-hydroxyapatite as M-plus. If you see a percentage quoted for Premio, it does not come from Sangi's FAQ or product pages.

Does Apagard toothpaste contain fluoride?

No. Every Apagard and Apadent product on Sangi's English product page is marked "No fluoride", and none of the ingredient lists we read on 25 September 2026 contains a fluoride compound.

What is the difference between Apagard and Apadent?

Both are Sangi brands built on the same nano Medical Hydroxyapatite. Apadent came first, in 1980, and Sangi calls it the world's first hydroxyapatite remineralizing toothpaste. Apagard followed in 1985. Sangi groups Apagard under anticaries and restorative whitening, and Apadent under antigingivitis, antisensitivity and anticaries. Apadent Sensitive is the only Sangi paste we found with potassium nitrate, and it is flagged for overseas markets only.

Apagard vs Boka: which is better?

They answer the disclosure question in similar ways: neither publishes a nano-hydroxyapatite percentage. Apagard's active has a 1993 Japanese regulatory approval and a long published research record on named Sangi products. Boka, per our Boka review, publishes a particle size and has an easy US shop, while Apagard has no brand-run shop outside Japan. Most Apagard pastes contain SLS; Boka markets itself as SLS-free. Pick on availability and ingredients first.

Apagard vs Sensodyne: which is better for sensitive teeth?

They are built differently. Sensodyne is best known as a fluoride toothpaste line. Apagard toothpastes are fluoride-free, and none of the Apagard ingredient lists we read contains potassium nitrate; within Sangi's range, only Apadent Sensitive adds it. The one Sangi-funded trial on a Sangi sensitivity cream found it no better than a silica cream on one of two pain scales. If sensitivity is your main problem, ask your dentist first.

Where can I buy Apagard in the US, UK, Australia or Canada?

Sangi does not sell directly to consumers outside Japan. Its official partner list, checked on 25 September 2026, names one US distributor, Oceana USA Inc, which sells wholesale to stores with an approved account, and a Sangi subsidiary in Germany for the EU. It lists no partner for the UK, Australia or Canada. Sangi's own FAQ says its products may also be found on sites such as Amazon or eBay internationally.

Is Apagard toothpaste vegan?

Most Apagard pastes are not. Premio, Premio XtraMint, M-plus, Royal and Smokin' list hydrolyzed conchiolin protein, a protein from pearl shell. Sangi's US distributor describes it as "the pearl shell ingredient conchiolin, for added luster and gloss." Soft, Apakid's, Apakid's Gel and Deep-Care do not list it.

Did NASA invent Apagard?

No. Sangi says it came to know hydroxyapatite through a NASA patent while trading patents in the 1970s, took a hint from it, and then "succeeded in synthesizing hydroxyapatite through its own technology and efforts." The NASA patent concerned brushite, a precursor, for astronauts' teeth and bones. Apagard is inspired by that work; it is not a NASA product.

Is there an Apagard lawsuit?

We found no federal case naming Sangi Co., Ltd. or Apagard in CourtListener as of 25 September 2026. Two 2025 cases name Sangi's US distributor, Oceana USA Inc: Tucker v. Oceana USA Inc. (S.D.N.Y., No. 1:25-cv-00082) and Paik v. Oceana USA Inc (D.N.J., No. 2:25-cv-01699). Both are marked terminated in the docket data. The docket entries we read do not show what was claimed or how either case ended.

Is Apagard ADA approved?

Sangi does not claim the ADA Seal of Acceptance anywhere on its English pages, and we found no mention of the American Dental Association there. Its approval is Japanese: Sangi's hydroxyapatite was approved as an active anticaries ingredient in Japan in 1993.

Does Apagard contain SLS?

Most of it does. Sodium lauryl sulfate is listed in Premio, Premio XtraMint, M-plus, Royal, Smokin' and Apakid's. It is not listed in Apagard Soft, Apakid's Gel or the Deep-Care dental lotion; Soft and Apakid's Gel are sold only in Japan.

Who makes Apagard?

SANGI CO., LTD., a Tokyo company established on September 7, 1974 by Shuji Sakuma, who signs as Chairman and Founder. Roslyn Hayman is President. Sangi lists 116 employees as of January 2025, a head office in Tsukiji, Tokyo, and a research center in Kasukabe, Saitama.

Medical disclaimer: this article is educational and is no medical advice. It does not diagnose, treat or replace professional care. Talk to your dentist before changing your oral-care routine. Product formulations, listings and ingredient lists change over time; always check the current label and consult your dentist about your individual enamel and gum health.

Sources
  1. Amaechi BT, Alshareif DO, Abdul Azees PA, et al. Anti-caries evaluation of a nano-hydroxyapatite dental lotion for use after toothbrushing: An in situ study. Journal of Dentistry 2021;115:103863. PMID 34743963
  2. Kasemkhun P, Rirattanapong P. The Efficacy of Non-fluoridated Toothpastes on Artificial Enamel Caries in Primary Teeth: An In Vitro Study. J Int Soc Prev Community Dent 2021;11(4):397-401. PMID 34430500
  3. Full text of the same paper, PMC8352058: test groups and acknowledgements
  4. Amaechi BT, Lemke KC, Saha S, Gelfond J. Clinical Efficacy in Relieving Dentin Hypersensitivity of Nanohydroxyapatite-containing Cream: A Randomized Controlled Trial. Open Dent J 2018;12:572-585. PMID 30288181
  5. Full text of the same paper, PMC6142669: funding statement naming Sangi Co. Ltd. (Japan)
  6. Browning WD, Cho SD, Deschepper EJ. Effect of a nano-hydroxyapatite paste on bleaching-related tooth sensitivity. J Esthet Restor Dent 2012;24(4):268-76. PMID 22863133
  7. Makeeva IM, Polyakova MA, Avdeenko OE, et al. Effect of long term application of toothpaste Apadent Total Care Medical nano-hydroxyapatite. Stomatologiia 2016;95(4):34-36. PMID 27636759
  8. Arakawa T, Fujimaru T, Ishizaki T, et al. Unique functions of hydroxyapatite with mutans streptococci adherence. Quintessence Int 2010;41(1):e11-9. PMID 19907724
  9. CourtListener docket, Tucker v. Oceana USA Inc., No. 1:25-cv-00082 (S.D.N.Y.): filed January 3, 2025, terminated March 26, 2025
  10. CourtListener docket, Paik v. Oceana USA Inc, No. 2:25-cv-01699 (D.N.J.): filed March 6, 2025, terminated June 17, 2025
  11. RDAP registry record for apagard.com: registered April 19, 1999
  12. RDAP registry record for sangi-co.com: registered March 8, 2004
  13. openFDA drug enforcement query for recalling firm Sangi: no matches, September 25, 2026
  14. DailyMed (National Library of Medicine): no Sangi or Apagard listing, September 25, 2026
  15. Health Canada Recalls and safety alerts: no results for Apagard, September 25, 2026
  16. GOV.UK product safety alerts, reports and recalls: no results for Apagard, September 25, 2026
  17. Trustpilot profile addresses for apagard.com, sangi-co.com and oceanausa.net: not found, September 25, 2026. BBB search for Sangi and Apagard: no matching profile, September 25, 2026
  18. Sangi's English pages at sangi-co.com/en, quoted verbatim above and checked September 25, 2026: company profile, history, greeting, Medical Hydroxyapatite (mhap), mechanism, products and each individual product page, FAQ, partners; Sangi press release No. 2025-02 on Apagard Serena (December 2025); apagardpre.com price list (spring 2026); Oceana USA brand, wholesale and refund-policy pages
M

About the author

Max, Founder of Minvelle, builds an Austrian oral-care brand around one rule: publish the numbers, cite the sources, and say plainly what a product cannot do. He is not a dentist and does not play one online, which is why every article on this blog ends by pointing you to yours. The full formula behind Minvelle, every ingredient and dose, is public on the transparency page.

Documents over adjectives. This review set out to answer the questions people actually type about Apagard, from "which one" to "what percentage" to "is there a lawsuit", without adding a single characterization of our own. What came out is a company with an unusually long record and a real regulatory approval, which ranks its own products openly but keeps the absolute amount of its active private, and which sells abroad only through partners. Sangi could improve this article easily: publish the percentage or milligrams per gram for each paste, a current particle size and an RDA, and name official partners for the UK, Canada and Australia. We would welcome writing that update. All findings reflect the listed pages and records as checked on 25 September 2026; pages and dockets change, and the sources are there so you can re-check every claim.

Between brushings

A remineralizing gum with the dose in writing

Keep brushing with the paste you like. Minvelle is for between brushings: 5.7 mg of nano-hydroxyapatite per piece, printed on the box, xylitol-sweetened and fluoride-free, one piece a day chewed for at least 20 minutes. 18 pieces per box, batch certificate published.

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