If you are comparing hydroxyapatite products, ask every brand for two numbers: how much hydroxyapatite, and which form. RiseWell answers the first in percent. Minvelle is a chewing gum you use between brushings, not a replacement for brushing, and it answers in milligrams: 5.7 mg of nano-hydroxyapatite per 1.9 g piece, printed on the box. One piece a day, 18 pieces per box, chewed for at least 20 minutes.

At a glance

RiseWell Original, RiseWell PRO and Minvelle, side by side

Swipe sideways on mobile. RiseWell data from risewell.com as checked on 25 September 2026; a toothpaste is for brushing, the gum is for between brushings, so the two do different jobs.

Part 1

Which RiseWell? Original, PRO and Varnish

RiseWell's catalog is easier to read than most in this category, because the product title tells you what is inside. On 25 September 2026 the store listed 46 active products, including gift items and plush toys. The toothpastes split into two families, and the word PRO in the title is the dividing line.

The Original family is micro-hydroxyapatite only. It covers the adult Hydroxyapatite Toothpaste in Wild Mint, a Flavorless version, the Kids toothpaste in Cake Batter, and travel 3-packs for adults and kids, all at $12.00. The same micro-hydroxyapatite also shows up in the Scrubby Floss ($8.00) and the a-HA Mints ($12.00 for one pack, $30.00 for three, $45.00 for five). None of these contains nano-hydroxyapatite.

The PRO family adds nano-hydroxyapatite on top of the micro form. It covers PRO adult, PRO Flavorless and Kids PRO at $22.00, travel PRO 3-packs for adults and kids at $18.00, and several bundles. The professional-strength Hydroxyapatite Varnish, in an adult Wild Mint and a kids version at $98.00 each, also contains both forms. RiseWell runs a second storefront, risewellpro.com, aimed at dental professionals, which sells the PRO line and the Varnish.

A few products contain no hydroxyapatite at all: the Balancing Mouthwash, which is xylitol-based and alcohol-free, the travel mouthwash pack, and the bamboo toothbrushes for adults and kids.

Is RiseWell nano-hydroxyapatite?

This is the question many searchers type, and the honest answer is: it depends on the tube. RiseWell's own product FAQ is unusually direct about it. On the Original adult paste: "Our Original line of toothpastes use a 10% concentration of micro-hydroxyapatite which decades of studies have shown to be an effective concentration for oral care." And on the PRO page: "Our Original line of Mineral Toothpastes contains a 10% concentration of micro hydroxyapatite ONLY."

So the $12 Original paste, the one most people buy first and the one with the most on-site reviews, is not a nano-hydroxyapatite toothpaste, and RiseWell does not claim it is. If a comparison chart or a blog lists "RiseWell" as a nano-hydroxyapatite paste without naming PRO, it is describing the wrong tube. We made that mistake ourselves in an earlier version of our fluoride-free toothpaste ranking and corrected it from the same FAQ line.

The practical rule: if you want nano-hydroxyapatite from RiseWell, look for PRO in the product name and "Nano-Hydroxyapatite" in the ingredient list. If neither is there, you are holding an Original tube with 10% micro-hydroxyapatite. That is still a hydroxyapatite toothpaste with a published amount; it is just the larger particle form.

Part 2

Who makes RiseWell: founders, companies, trademarks

RiseWell names its founders. Its FAQ states: "RiseWell's three co-founders, John and Kori Estrada along with Kori's brother, a dentist and prosthodontist, Dr. Derek Gatta were determined to find a naturally effective and safe way to make oral care. John discovered hydroxyapatite, a biomimetic mineral that had been used in Japan for decades..." The same claim appears again in the About section and in the answer "Are RiseWell products dentist recommended? Our co-founder, Dr. Derek Gatta, is a dentist and prosthodontist, so absolutely!" The FAQ also says RiseWell has built "a Scientific Council comprised of some of the leading Dentists and Doctors in the United States."

That is a first-party claim, repeated consistently across the site. We did not check Dr. Gatta's license with a state dental board, so we present it as what RiseWell says about its co-founder, not as something we verified independently.

Two names in the record

Two related company names appear in official records, and unlike some brands, the link between them is documented. RiseWell's Terms of Use name Illuminati Labs LLC, doing business as RiseWell, as the party you contract with, governed by New York law. The USPTO trademark record names RiseWell LLC, a New York limited liability company, as the current owner of both RISEWELL marks, and its prosecution history shows an automatic update of assignment of ownership dated June 8, 2022, with Illuminati Labs LLC shown as the original registrant. A sworn federal complaint and a later federal court order both describe RiseWell LLC as a New York limited liability company; the complaint gives a principal place of business at 82 Beaver Street, New York.

Two notes to avoid confusion when you search. A company called RISEWELL INTERNATIONAL LLC exists in New York records at a Flushing address, formerly under another name, and nothing we found links it to the toothpaste. "RiseWell Homes", a home builder, and "RiseWell Community Services", a nonprofit, are also unrelated. The New York Department of State's entity search blocked our queries on the day we checked, so the trademark record and court filings are our sources for the company details.

The trademark record

RiseWell's name is well protected. The word mark RISEWELL for dental floss and toothbrushes (serial 87884301, registration 5938901) and the word mark RISEWELL for toothpaste, mouth rinse and whitening preparations (serial 87981131, registration 5802005) both show LIVE/REGISTRATION/Issued and Active in the USPTO's TSDR system. Both were filed on April 19, 2018 as one application by Illuminati Labs LLC and split in 2019. The toothpaste mark registered on July 9, 2019, the floss and brush mark on December 17, 2019, and the USPTO accepted the combined Sections 8 and 15 declarations for both on August 4, 2025. A third RISEWELL mark in the register (serial 99311328) belongs to a homebuilder and has nothing to do with toothpaste.

Part 3

The RiseWell ingredient list, line by line

Here is the full ingredient panel of the Original Hydroxyapatite Toothpaste in Wild Mint, exactly as listed on its product page on 25 September 2026: Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract.

And the PRO adult paste: Water, Sorbitol, Hydrated Silica, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Nano-Hydroxyapatite, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Thymus Vulgaris (Thyme) Extract, Xanthan Gum, Erythritol.

Ingredient lists run from most to least by weight. Here is what each group does.

Silica and calcium carbonate: the abrasives. Hydrated silica (listed as Silica on the Original Wild Mint tube) and calcium carbonate do the polishing in every RiseWell paste we read. Unlike most brands in this category, RiseWell puts a number on abrasivity, covered in Part 4. Our guide to the RDA number explains how to read it.

Sorbitol, glycerin, propanediol and water: the base. These keep the paste moist and give it body. Interestingly, the Original Wild Mint panel does not list water, while the Flavorless Original and the PRO pastes do.

Xylitol, erythritol and stevia: the sweeteners. Xylitol appears in every RiseWell product we checked. RiseWell's Science page explains its reasoning this way: "When bacteria has no food source, it can't produce the acids that lead to cavities. And that's exactly what Xylitol... does." No xylitol amount is given.

Hydroxyapatite and nano-hydroxyapatite. On the Original panel, "Hydroxyapatite" is the micro form, fifth on the list. On the PRO panel, "Hydroxyapatite" (micro) is sixth and "Nano-Hydroxyapatite" appears separately, ninth. That order fits the published split of 10% micro and 5% nano.

Potassium cocoate: the foaming agent. A coconut-derived soap used instead of sodium lauryl sulfate. RiseWell's product FAQs say the pastes contain "No harmful chemicals like sodium lauryl sulfate (SLS)", and none of the panels we read lists SLS. The flavorless PRO paste lists no separate surfactant at all.

The flavor and botanical oils. Wild mint, peppermint, cinnamon, orange, lemon, tea tree, thyme, eucalyptus and anise in the Wild Mint version. The Flavorless pastes drop all of them, and the kids pastes use vanilla instead.

Cellulose gum, xanthan gum and sodium gluconate. The two gums thicken the paste; sodium gluconate is a common stabilizer.

What is not on the label

No fluoride: every toothpaste listing in the RiseWell catalog is tagged fluoride-free, and we found no fluoride product. No potassium nitrate: RiseWell's FAQ says "Hydroxyapatite has natural anti-sensitivity properties", so the brand's sensitivity claim rests on hydroxyapatite, not on the chemical desensitizer found in many sensitivity pastes. That is RiseWell's claim, reported as such. And no Drug Facts panel on any label we checked, which fits a cosmetic toothpaste rather than an over-the-counter anticavity drug.

Packaging

RiseWell's tubes are plastic. Its FAQ says they are "composed of LDPE plastic (recycle code 4) and the caps are made from PP (polypropylene, recycle code 5)", with the instruction to cut the tube in half, rinse and recycle. The FAQ also states: "Yes, our products and packaging are BPA, PFAS, and Phthalate-free." Keep that sentence in mind for Part 11.

Part 4

The hydroxyapatite numbers: percent published, particle size not

This is where RiseWell stands out. Most hydroxyapatite toothpaste brands decline to state how much of the mineral is in the tube. RiseWell states it for every line, in plain text, in the structured FAQ on its product pages.

Original line. 10% micro-hydroxyapatite. RiseWell adds: "Our Original Mineral Toothpaste is formulated with micro hydroxyapatite which we source from a mine in France."

PRO line. The PRO FAQ reads: "RiseWell's PRO line of toothpastes were scientifically formulated with a combination of Nano and Micro Hydroxyapatite (5% NanoXIM CarePaste sourced from Fluidinova, the manufacturer studied and approved by the EU/SCCS, and 10% micro hydroxyapatite naturally sourced from a mine in France). Our PRO toothpastes contain the highest concentration of hydroxyapatite you can find on the market." The same figures repeat on the Kids PRO page. That makes 15% hydroxyapatite in total.

Varnish. "RiseWell's hydroxyapatite varnish is formulated with a 5% concentration of micro hydroxyapatite plus an 8.5% concentration of Nano-HAp (54.7% nanoXIM CarePaste manufactured by Fluidinova), currently approved by the SCCS in Europe for safety and efficacy." That is 13.5% in total, with the nano part coming from a supplier paste that is itself 54.7% concentrated.

Naming the nano supplier is also worth noting. Fluidinova, a Portuguese manufacturer of NanoXIM, is a real company you can look up, which is more than an anonymous "high-quality lab" line gives you.

A small caution on the "highest concentration on the market" line: that is RiseWell's marketing claim. An independent 2025 lab study covered in Part 5 included, alongside RiseWell PRO, a paste listed at 20% nanoXIM and a powder listed at 15% micro-hydroxyapatite, so treat the superlative as the brand's framing rather than a checked fact.

What RiseWell does not publish

The particle size. We searched RiseWell's Science page, FAQ page, and the Original, PRO and Varnish product pages on 25 September 2026 for "nm", "nanometer" and "particle size" and found no figure. RiseWell's research pack quotes general ranges from the literature, but it does not say what size its own NanoXIM particles are. Boka and Davids, for comparison, both publish a particle size but not a percentage. RiseWell does the reverse.

RDA and pH: published

RiseWell's FAQ answers a question most brands leave alone: "RiseWell has an RDA of 85 for our original line of toothpastes, and an RDA of 65 for our PRO Line. The pH of our products is 8, as determined through third-party testing." Relative dentin abrasivity is a lab score for how much a paste wears dentin; a lower number means a gentler paste. A pH of 8 is mildly alkaline. The lower RDA on PRO is a real difference between the two lines, and it is a checkable number, which we appreciate.

Why percent and milligrams are different questions

A percentage tells you the concentration in the tube. It does not tell you how much reaches your teeth per brushing, because that depends on how much paste you squeeze out, and nobody measures that. A gum piece is a fixed unit, so the amount per use can be printed directly. Neither number is better; they answer different questions. What matters is that a buyer gets one. For how dose figures compare across gum formats, see how many mg of hydroxyapatite are in a gum.

Part 5

What the studies cover, and one that tested RiseWell itself

RiseWell does something else most brands skip: it publishes its reading list. Its Science page links a 62-page PDF titled "Introduction to Hydroxyapatite", marked "Compiled by RiseWell", which reprints eight items. We resolved each one against PubMed on 25 September 2026.

Swipe sideways on mobile. Titles shortened; full references in the sources.

Seven of the eight items are genuine, peer-reviewed papers, and one of them is the strongest single study in the hydroxyapatite toothpaste literature for children: the 2021 Scientific Reports trial by Paszynska and colleagues, which RiseWell's Science page refers to as "a recent study in Nature". It compared a microcrystalline hydroxyapatite paste with a fluoride paste in 207 children in the intention-to-treat analysis and found the hydroxyapatite paste non-inferior: 72.7% of the hydroxyapatite group and 74.2% of the fluoride group developed a new caries lesion. That is a real, relevant result for RiseWell's micro-hydroxyapatite Original line.

Two honest caveats. First, these are studies of other products and of the ingredient, compiled by RiseWell, not research RiseWell commissioned on its own paste. Second, the eighth item is a non-peer-reviewed essay by a student author with no journal, printed in the same format and under the same "Compiled by RiseWell" footer as the rest. It is a small thing, but a buyer reading the pack should know that not every item in it carries the same weight.

The concentration study by Huang and colleagues is worth one more line: it tested 1%, 5%, 10% and 15% nano-hydroxyapatite on bovine enamel and suggested about 10% may be optimal for remineralization in that lab model. RiseWell's 10% and 15% figures track the range that study explored, although the Original line uses micro rather than nano particles.

The one study that tested RiseWell directly

Outside RiseWell's own pack, one PubMed-indexed study names RiseWell and tests its pastes. Amaechi and colleagues, writing in the Journal of Dentistry in 2025, produced early caries lesions on 160 bovine enamel blocks and treated them for 14 days of pH cycling with one of eight products: two fluoride pastes, Fygg (20% nanoXIM as the study labels it; Fygg's own FAQ gives 3.1% final nano-hydroxyapatite), Boka (nanoXIM, concentration not disclosed), Dr. Jen (10% nano-hydroxyapatite), RiseWell Regular (10% micro-hydroxyapatite), RiseWell PRO (5% nanoXIM plus micro-hydroxyapatite) and a 15% micro-hydroxyapatite powder.

Every product produced a significant increase in surface microhardness, the study's measure of remineralization. RiseWell Regular reached 21.80% (plus or minus 7.88). Fygg scored significantly higher than RiseWell Regular, Boka and Dr. Jen, but not significantly higher than the other products, which include RiseWell PRO, and there were no significant differences among the rest. The authors concluded that combining nanoXIM and nano-hydroxyapatite in a paste significantly enhanced remineralization. This is an in vitro study on bovine enamel, not a trial in people, and it is one study. Still, it is more than most brands can point to: an independent lab test that names the actual product.

For the wider evidence on the category, read our review of the hydroxyapatite toothpaste studies, and for the fluoride comparison, nano-hydroxyapatite vs fluoride. If you are wondering why many dentists still default to fluoride despite this research, see why dentists don't recommend hydroxyapatite.

Minvelle prints the dose on the box: 5.7 mg nano-hydroxyapatite per piece. See the gum.

Part 6

Price math and the subscription

On 25 September 2026, an Original tube of any flavor cost $12.00 and a PRO tube $22.00, both 3.4 oz. That is about $3.53 per ounce for Original and about $6.47 per ounce for PRO, so PRO costs roughly 83% more per ounce for the added 5% nano-hydroxyapatite and the lower RDA. Travel PRO 3-packs cost $18.00, the a-HA Mints $12.00 for one pack, the mouthwash $18.00, and the Varnish $98.00.

The subscription discount is real and visible where you choose. The product page's purchase widget shows a selling plan named "Subscribe & Save 15%", and the Original paste drops from $12.00 to $10.20, a true 15%, across one-, two-, three- and four-month delivery options. The PRO pages carry the same Subscribe & Save plan; at 15% that would be about $18.70 a tube. RiseWell's FAQ says subscriptions renew every month by default and that you "may pause, cancel, or change the frequency of your subscription at any time" from your account. A subscription is optional; you can pick "One Time Purchase".

Shipping is free on US orders over $40, per RiseWell's shipping policy. Three Original tubes at $12.00 come to $36.00, just under the line, so a fourth tube or a PRO tube in the basket is where free shipping kicks in.

For comparison, Minvelle costs €24.99 for a box of 18 pieces at one piece a day, which is about €1.39 per day of use. That is a different product for a different job, and it sits on top of your toothpaste rather than replacing it, so treat it as an added cost, not a swap.

Part 7

Refunds, returns and what one buyer reported

RiseWell's written refund policy is friendly: "We love the products that we make and think you will, too. If you don't, let us know so that we can help you return or exchange your products within 30 days of receipt for a full refund. Orders meant for resale or with more than 10 items cannot be returned and/or exchanged." The FAQ repeats the same terms, and a checkout screenshot reproduced in a 2024 court complaint shows a "30 day money back guarantee" bullet under the Subscribe & Save option, which is consistent with the policy.

There is one dated counterpoint. A one-star Trustpilot review from October 8, 2025 begins: "theres no option for returns i want my money back". That is a single customer's account, and it does not tell us what happened next. Set against a clear written 30-day policy, the practical advice is simple: keep your order number, write to RiseWell within the 30 days, and refer to the policy wording if you need to.

For contrast, Minvelle refunds unopened boxes within 30 days.

Part 8

Where to buy RiseWell toothpaste

RiseWell sells through its own store, through the separate RiseWell PRO store for dental professionals, and through Amazon and Walmart listings, which the 2024 Watkins complaint cites as RiseWell points of sale. We found no retail-store locator on RiseWell's FAQ or homepage. Shipping is broader than many US brands: the FAQ says "We ship throughout the USA (50 states + territories), Canada and worldwide!" For RiseWell Original and PRO next to 9 other brands, see our best hydroxyapatite toothpaste 2026 comparison.

On a marketplace, check the product title for PRO if you want nano-hydroxyapatite, and remember that a marketplace purchase falls under that marketplace's return rules rather than RiseWell's own 30-day policy.

Part 9

Reviews, ratings and complaint themes

There are several places to look, and they measure different things.

The brand's own site. RiseWell's product pages show large, brand-hosted review counts in their structured data: 6,980 reviews on the Original Wild Mint paste, 4,088 on the Kids paste and 1,179 on the PRO adult paste, as of 25 September 2026. The page code carries scripts from several review apps. The star-rating field in that structured data was broken on every page we checked, returning an error string instead of a number, so we could not extract a brand-hosted average rating. These are reviews collected and displayed by the brand, not an independent audit.

Trustpilot. The profile for risewell.com showed a TrustScore of 2.8 out of 5 based on 18 reviews, with 66% one-star, 22% five-star and the rest spread across three and two stars. Eighteen reviews is a small sample for a brand with thousands of on-site reviews, so treat the score as a thin signal. The themes in the negative reviews we could read were about subscriptions and returns: one reviewer in August 2026 wrote that RiseWell "Got me to subscribe via website by putting my email in", and another in October 2025 described trouble returning an order. A three-star review from August 2026 says "The toothpaste is ok and seems to help my sensitivity" before a complaint about the tube. We quote only the opening words of each review.

BBB. We found no Better Business Bureau profile for RiseWell, RiseWell LLC or Illuminati Labs LLC. BBB searches returned only unrelated businesses with similar names. No profile is neither a good nor a bad sign; it just means there is no BBB record to read.

ADA Seal. The ADA's Seal of Acceptance search returned no RiseWell product. That is normal for fluoride-free toothpaste, since the ADA's anticavity category has historically required fluoride.

Advertising decisions. We found no published NAD or BBB National Programs advertising decision on RiseWell as of 25 September 2026. The case library is script-rendered and could not be fully queried directly, so read this as "none found" rather than a confirmed absence.

What other reviews cover. The search results for a RiseWell toothpaste review include a dentist-bylined personal review, an ingredient-focused blog, dental-practice pages that list RiseWell among products they recommend, and two pages on the lawsuits, one of them on a competing toothpaste brand's own blog. None we saw combined the published percentages, the RDA and pH, the PubMed-resolved study list, the trademark record and the full dockets, which is why this review does.

Part 10

FDA record, recalls and warning letters

RiseWell's FAQ says: "RiseWell products meet all FDA requirements and are manufactured in facilities that meet the FDA's Current Good Manufacturing Practices (CGMPs)." We checked the public FDA-side sources on 25 September 2026. The openFDA drug enforcement and food enforcement data returned no recall records for a recalling firm named RiseWell or Illuminati. DailyMed has no RiseWell listing, which is expected, because DailyMed covers drugs and RiseWell sells fluoride-free cosmetic toothpaste. A search of FDA warning letters surfaced none for RiseWell or Illuminati Labs LLC.

Result: no FDA warning letters or recalls found for RiseWell or Illuminati Labs LLC as of 25 September 2026.

Part 11

RiseWell lawsuit: what the dockets show

A lawsuit is a claim, not a verdict. Three federal cases involve RiseWell: two class actions filed against it by the same lead plaintiff, and one case RiseWell filed itself against a competitor. We downloaded the complaints and orders from CourtListener's RECAP archive and read them in full. Below is what they show, as checked on 25 September 2026. Allegations are described only as allegations, attributed to where they come from.

Swipe sideways on mobile. Docket data from CourtListener, linked in the sources, as checked on 25 September 2026.

Watkins, first filing: dismissed without prejudice

The first case was filed on June 11, 2024 in the Northern District of California by two plaintiffs, Alana Watkins and Jo Ann Accardi, against both Illuminati Labs LLC and RiseWell LLC, under the court's diversity jurisdiction. The docket records the nature of suit as 370, "Other Fraud", which is a filing category, not a finding. On July 29, 2024 the plaintiffs filed a notice of voluntary dismissal without prejudice. The case ended there, before any ruling on the merits.

Watkins, refiled: the PFAS allegations

Alana Watkins filed again on October 25, 2024, this time naming only RiseWell LLC, as a proposed nationwide class action with a California subclass. The complaint alleges that RiseWell's Kids Mineral Toothpaste was tested by a laboratory the complaint describes as Department of Defense ELAP-certified, across three lots, and that the tests found PFAS, the group of so-called forever chemicals, at 188.27 ppb, 319.1 ppb and 970 ppt respectively. Those are the complaint's figures. The complaint compares them with the EPA's 4.0 ppt Maximum Contaminant Level for certain PFAS compounds and with PFAS levels reported in a 2023 study on kale.

The complaint builds its claims on RiseWell's marketing: it reproduces a checkout-page screenshot, described as current as of June 2024, with "100% Safe to Swallow" as a selling point, and quotes RiseWell's Science page: "since the rest of our ingredients are also all safe, you have nothing to worry about." It pleaded five causes of action: the California Consumers Legal Remedies Act, the California Unfair Competition Law, the California False Advertising Law, breach of express warranty and unjust enrichment.

Then the procedure. On August 7, 2025, a notice of voluntary dismissal without prejudice was filed. RiseWell objected the next day, citing the federal "two-dismissal rule" in Rule 41(a)(1)(B), under which a second voluntary dismissal of the same claim operates as an adjudication on the merits. On August 11, 2025 the court gave Watkins until August 14 to withdraw the dismissal and keep litigating or have it convert to a dismissal with prejudice. On August 14, 2025 Watkins filed a notice of voluntary dismissal with prejudice, and the case was terminated on August 15.

RiseWell then moved for attorney's fees and costs against the plaintiff, on August 28, 2025, and renewed the motion into 2026. The court continued the hearing several times, and on July 13, 2026 RiseWell filed a notice withdrawing the renewed motion; the hearing was vacated the same day. No fee award was made.

What this means. The PFAS figures are allegations in a complaint. The plaintiff ended the case herself, and because it was the second dismissal, it closed with prejudice, meaning the same claims cannot be refiled by her. No court ever ruled on whether the test results or the marketing allegations were true, and the public docket discloses no settlement. On its current FAQ, RiseWell states that its products and packaging are "BPA, PFAS, and Phthalate-free." Both the allegation and the brand's statement are on the record; neither was tested in court.

RiseWell v. Happy Tooth: RiseWell as plaintiff

The third case runs the other way. On May 6, 2025, RiseWell LLC sued Happy Tooth Products, LLC, a Utah company, and Wallsburg Farms, Inc., a Utah corporation that RiseWell identifies as its own toothpaste manufacturer, in the District of Utah. According to the court's summary of RiseWell's amended complaint, RiseWell claims that from around October 2020 Happy Tooth approached Wallsburg Farms, which was bound by a confidentiality agreement with RiseWell, to obtain RiseWell's "proprietary natural toothpaste formula", including "non-public information about specific concentrations of ingredients", and then launched a competing toothpaste using it. RiseWell also claims that Happy Tooth's product first shipped in packaging listing RiseWell's ingredients before being corrected. RiseWell seeks damages of more than $6,000,000. These are RiseWell's claims; the defendants have not been found liable for anything.

On December 8, 2025, Chief Judge Jill N. Parrish denied Wallsburg Farms' motion to dismiss as moot, granted Happy Tooth's motion to dismiss RiseWell's claim for tortious interference with business relations, and denied Happy Tooth's request to split discovery and trial into liability and damages phases. Four claims remain: the federal Defend Trade Secrets Act, the Utah Uniform Trade Secrets Act, common-law unfair competition and the Utah Unfair Competition Act. The latest docket entry we could see was from March 2026, and the case was active.

One detail is worth pointing out without drawing more from it than it holds. RiseWell publishes its hydroxyapatite percentages openly, so the "non-public" concentrations at issue in this case are, by RiseWell's account, the rest of the formula, not the numbers in Part 4.

Other suits mentioned online

Some legal-marketing pages describe further lawsuits against RiseWell. We searched CourtListener's federal records for other RiseWell filings, including anything filed in 2026, and found no docket beyond the three above. If a new case is filed, the docket will show it before any blog does, and we will update this section when the record changes.

Part 12

RiseWell vs Boka: opposite disclosures

RiseWell and Boka are the two names that come up together most often in US hydroxyapatite searches, and they make a neat contrast, because each publishes the number the other withholds. Our full Boka toothpaste review has the detail on Boka; here is the comparison in short, all as checked on 25 September 2026.

Swipe sideways on mobile. Boka data from boka.com and its help center, checked 25 September 2026.

Per ounce, Boka Ela Mint is a little cheaper than RiseWell Original ($2.91 versus $3.53) and much cheaper than RiseWell PRO. In the one lab study that tested both, their remineralization results were not significantly different. So the choice comes down to which disclosure you value and which form you want: a published percentage of micro-hydroxyapatite in RiseWell Original, a published particle size and nano-hydroxyapatite in Boka, or a published percentage with nano added in RiseWell PRO at a higher price. Our reviews of Davids and Bioniq apply the same checks to two more brands.

In fairness

What RiseWell does well

A review built on documents owes the brand the documents in its favor, and RiseWell has more of them than most brands we have reviewed. It publishes its hydroxyapatite percentages for every line, down to the varnish. It publishes an RDA and a pH, which almost no one in this category does. It names its nano supplier and where its micro-hydroxyapatite comes from. It keeps the product names honest, so the word PRO reliably tells you whether nano is in the tube. It publishes a reading list of real studies, and it is one of the few brands whose actual pastes appear by name in an independent PubMed-indexed lab study.

The commercial terms are fair too. The subscription discount is exactly the 15% it advertises, visible on the product page, and it can be paused or cancelled from the account. The written refund policy gives 30 days for a full refund, with no "unused" condition. It ships internationally. Its trademarks are registered and incontestable, its corporate paper trail is documented, and we found no FDA warning letters or recalls. It also offers a kids line in both micro and PRO versions, with the percentages published on the kids pages as well.

None of that cancels the missing particle size, the thin Trustpilot record or the lawsuit history, and those do not cancel this. Both are the record.

Who it suits

Who should buy RiseWell, and who should skip it

RiseWell Original fits you if you want a fluoride-free, SLS-free toothpaste with a published amount of hydroxyapatite and a published abrasivity, you are fine with the micro form, and you want to keep the cost near $10 a tube on subscription. It is also a sensible pick for families who want the same brand for adults and kids, since both lines come in kids versions with the percentages on the page.

RiseWell PRO fits you if you specifically want nano-hydroxyapatite with a stated percentage, or a lower-abrasivity paste (RDA 65), and the price difference does not matter to you.

Consider skipping it if the particle size is your deciding number, since RiseWell does not publish it, or if you want a paste with an ADA Seal. Our fluoride-free toothpaste ranking shows which brands publish which numbers. If the lawsuit history weighs on you, read Part 11 in full: the allegations were never tested in court either way.

If fluoride is part of your plan, RiseWell has no fluoride product. Many dentists recommend fluoride toothpaste, and your own dentist is the right person to decide which fits your teeth or your child's.

The verdict

RiseWell toothpaste, in one paragraph

RiseWell is a real, well-documented brand that publishes more than almost anyone in the hydroxyapatite category: the percentages, the RDA, the pH, the nano supplier and a reading list of genuine studies, and its pastes appear by name in an independent lab study. The things to weigh against that are also documented: the $12 Original is micro-hydroxyapatite, not nano, so the nano version costs $22; the particle size is not published; the reading list includes one non-peer-reviewed essay; Trustpilot sits at 2.8 on only 18 reviews; and two PFAS class actions were filed against the Kids paste and ended by voluntary dismissal with no ruling on the allegations. If you buy it, decide first whether you want micro or nano, and read the word PRO on the tube accordingly.

Where Minvelle fits, briefly. A gum does not replace a toothpaste, and we would not suggest swapping one for the other. Minvelle is an add-on for between brushings: one piece a day, chewed for at least 20 minutes, with 5.7 mg of nano-hydroxyapatite per piece printed on the box and a published batch certificate. There is no clinical trial on the gum itself, and we say that plainly for the same reason we credited RiseWell for its numbers. For the category context, see hydroxyapatite paste vs anti-cavity gum.

Facts checked on 25 September 2026 from the sources below; if RiseWell changes its pages, tell us and we will update.

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